Consider this - when Call of Duty: Black Ops II came out last year, it hit a billion in sales within the first 15 days of it's release. Not bad, not bad...
Grand Theft Auto V did it in three.
In a press release dropped last week, GTA publishers Take-Two Interactive said that the game raked in $1 billion in sales worldwide within the three days it was released. To be precise, that is 16.5 million units moved during that timeframe.
"We believe that this marks the fastest that any entertainment property, including video games and feature films, has reached this significant milestone," Take-Two said in the release. Strauss Zelnick, Chairman and CEO of the publisher said that the game, "is a cultural phenomenon (ahem), and Rockstar Games continues to redefine what can be achieved in interactive entertainment."
Just...wow. I can kinda agree with the sentiment on the whole "fastest selling entertainment property," bit as well, as I haven't found anything to the contrary as far as games or movies go. My brother picked the game up the other day, and so far I'm having a blast. Definitely renewed my faith in the series after the thing that was GTA IV.
The only credible threat to the title of "fastest selling" is Call of Duty: Ghosts. Gamestop has said that it's "the most pre-ordered game of the year." We'll see what happens when that hits shelves, but in the meantime: Bravo, Rockstar. Bravo.
-- Engadget, Forbes, Joystiq
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